Pam Foster – Direct Response Copywriting Certification Course



Pam Foster – Direct Response Copywriting Certification Course | 4.42 GB

Become a Certified Direct-Response Copywriter
…and learn how to craft gripping sales copy that seizes attention and sparks desire.
Finally, Youll Have a Step-By-Step Plan For Crafting Persuasive Copy That Flat-Out Sells

In this 5.5-hour course youll learn everything you need to know about copywriting. Youll learn where persuasive messages come from, how to tap into your visitors core buying emotions, and how to channel those emotions using powerful selling words

Module 1: Start Here – Copywriting Defined
Lesson 1: From the Instructor
Lesson 2: Copywriting and the Value Journey (Deiss)
Lesson 3: What is Copywriting
Lesson 4: Three Fundamental Rules of Selling
Lesson 5: Defining the Prospect
Lesson 6: Connecting with the Prospect
Lesson 7: The Big Idea, The Power of One
Lesson 8: Research Overview
Lesson 9: Secret Simple Formula for a Successful Sales Letter
Lesson 10: Recap: Everything You Already Know!

Module 2: Diving Deeper Into Effective Copywriting
Lesson 1: The Theory of Resistance
Lesson 2: Write Like You Talk
Lesson 3: The Secret of Writing With Passion
Lesson 4: The Power of Stories
Lesson 5: Find Your Voice
Lesson 6: Writing Your Story

Module 3: What is Your Copy Really Selling?
Lesson 1: Its All About The Benefits
Lesson 2: The Future Benefit
Lesson 3: Deeper Benefits
Lesson 4: Your Unique Selling Proposition

Module 4: Persuading Your Prospect
Lesson 1: Before and After Grid (Deiss)
Lesson 2: Examples Before and After Grid (Deiss)
Lesson 3: Power of Intimacy
Lesson 4: Power and Core Emotions
Lesson 5: Examples of Core Emotions
Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool

Module 5: Anatomy of a Successful Sales Promotion
Lesson 1: Headlines
Lesson 2: Leads
Lesson 3: The Sales Argument
Lesson 4: The Close
Lesson 5: Guarantees
Lesson 6: The P.S.
Lesson 7: The Secret of Transubstantiation
Lesson 8-10: Examples

Module 6: Copywriting Secrets from the Masters
Lesson 1: Copywriting Secrets 1-10
Lesson 2: Copywriting Secrets 11-20
Lesson 3: Copywriting Secrets 21-30
Lesson 4: Copywriting Secrets 21-30
Lesson 5: Congratulations

About Your Instructor
Pam Foster is the Director of Copywriting Training for AWAI, the worlds leading provider of online and live copywriting training and business-building programs. Shes been a member of AWAI since 2005, and is a frequent speaker at their live training events. Shes also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success. and she won AWAIs 10K Copywriting Challenge in 2009.
Pam is a Certified SEO Copywriter and experienced content-marketing writer, teacher, speaker, and consultant with three decades of experience in marketing communications. Her background includes senior copywriting roles at IDEXX Laboratories (where she wrote more than 1,000 sales promotion campaigns a year), the LL Bean Home Products Division, and the NAVC (North American Veterinary Community) global veterinary association; as well as a freelance writer/blogger for for nearly two decades with clients including Vet Advantage magazine, Todays Veterinary Business, LifeLearn, the Goddard Schools franchise, and dozens of other B2C and B2B companies.