Category: Ebooks

Web Design For Beginners 7th Edition





Web Design For Beginners 7th Edition
Imagine Publishing Limited | 2016 | English | ISBN: N/A | True PDF | 180 pages | 105 MB

While some may be deterred by the seeming complexity of the web design process, first timers will find this newly revised edition of Web Design for Beginners to be an essential handbook. Spelling out all the basics, it will teach you how to use HTML and CSS to create and style your website, before honing the user experience with more advanced techniques. You will also discover how to use Photoshop to produce graphics, SEO to get your website recognised by the likes of Google, and social media buttons to boost your site’s interactivity.

Essential guide to web design – Discover why now is the time to start building your own website.
An introduction to HTML – HTML is the basic building block of the web, is easy to learn and offers limitless possibilities.
New ways to work with Photoshop – Should you design in Photoshop or the browser? Both mediums have their merits.
The science of SEO – Find out just what it takes to get a site ranked highly on search engines.


DIY Drone and Quadcopter Projects: A Collection of Drone-Based Essays, Tutorials, and Projects





The Editors of Make, “DIY Drone and Quadcopter Projects: A Collection of Drone-Based Essays, Tutorials, and Projects”
English | ISBN: 1680451294 | 2016 | PDF/EPUB/MOBI | 118 pages | 195 MB/66 MB/106 MB

Drones, quadcopters, Uncrewed Aerial Vehicles (UAVs): whatever they’re called, remotely-controlled aircraft have changed the way we see the world, the way we manage crops, the way we sell real estate, and the way we make war. This book contains tutorials about how to understand what drones can do, and projects about how to make your own flying craft, from some of the earliest practitioners in the field.

Marketing Unplugged – Spotting the Elephants in the Room





Marketing Unplugged: Spotting the elephants in the room by Suman Srivastava
English | Apr. 19, 2016 | ASIN: B01EK49Q06 | 267 Pages | AZW3/MOBI/EPUB/PDF (conv) | 12.66 MB

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.

There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled ‘Marketing Unplugged’.

Suman Srivastava enjoys doing new things. A graduate of Delhi University,IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.Suman started his career with Lintas and was part of the team that set up SSC & B. He moved on to Euro RSCG and later became its CEO, and also acted as the Chief Strategy Officer for Euro RSCG, Asia Pacific. He has also acted as the Chairman of Euro RSCG’s emerging markets planning council and was a member of its global management committee.

Suman loves startups. He was part of the team that started SSC & B Lintas and later part of the team that started Euro RSCG India. He has a track record of changing jobs only in the years when India has hosted the cricket world cup. He got his first job in 1987, his second in 1996 and his third (Marketing Unplugged) in 2011.

Marketing Unplugged is an innovation firm started by Suman, focusing on helping Indian companies create marketing innovations to achieve extraordinary growth. In this capacity, he is associated with brands such as Raymond (suitings), Carat Lane (online jewellery), Network18 (media),Sweekar (cooking oil), Spuul (entertainment app), Johnson & Johnson (OTC), Navneet (stationery) to name a few. He also oversees the strategic planning function at FCB Ulka.

He is active in the voluntary sector where he works for causes that range from schooling for slum children to child sexual abuse to rural tourism to getting India to ‘Give’ more. He is a trustee of two NGOs, an adviser to a third and volunteers with several others.

Suman has run the half marathon three times and loves to make creative cocktails.