Category: Ebooks

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson
2016 | ISBN: 1119265703 | English | 400 pages | EPUB | 12 MB

The premier guide to digital marketing that works, and a solid framework for success

 

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn’t really about the brands; it’s about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

Get inside the customer’s head with deep consumer research
Constantly improve your campaigns based on feedback and interactions
Integrate digital activities across channels, including traditional marketing
Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

 

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The Indispensable Employee How to Keep Your Job in Hard Times

 

The Indispensable Employee: How to Keep Your Job in Hard Times by Eric Weber
English | 2009 | ISBN: 0425231410 | 160 pages | PDF | 1,4 MB
When it comes to job security, there are no guarantees. But there are ways to beat the odds. To become a key player. To become irreplaceable. Now, at a time when people are losing their jobs at an alarming rate all across America, bestselling author Eric Weber-s updated edition provides the basic tools to keeping your job.

 

Derivatives: Markets, Valuation, and Risk Management

 

 

Derivatives: Markets, Valuation, and Risk Management by Robert E. Whaley
English | | ISBN: 0471786322 | 963 Pages | PDF | 10 MB

Robert Whaley has more than twenty-five years of experience in the world of finance, and with this book he shares his hard-won knowledge in the field of derivatives with you.

Robert Whaley has more than twenty-five years of experience in the world of finance, and with this book he shares his hard-won knowledge in the field of derivatives with you. Divided into ten information-packed parts, Derivatives shows you how this financial tool can be used in practice to create risk management, valuation, and investment solutions that are appropriate for a variety of market situations.

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